电子商务堵塞搜索入口 无异自断出路
<span class="ad310" style="margin:0"></span> <span class="310" style="margin:0"></span> <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 30.1pt; TEXT-ALIGN: center; mso-char-indent-count: 2.0" align="center"><strong style="mso-bidi-font-weight: normal"><span style="FONT-SIZE: 15pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"></span></strong><strong style="mso-bidi-font-weight: normal"><span lang="EN-US" style="FONT-SIZE: 15pt"><o:p></o:p></span></strong></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><span lang="EN-US"><o:p> </o:p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">近日一向和睦的淘宝网与百度闹起矛盾来了，淘宝网全面屏蔽百度搜索，即引起两家口水争执。有评论认为这口水战，其实也没什么好打的。淘宝网作为电子商务的</span><span lang="EN-US">C2C</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，屏蔽措施简单，就是堵塞一道很大的搜索入口，无异于自断其出路。而任何模式的电子商务，都无法离开搜索引擎。</span><span lang="EN-US">C2C</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">淘宝网如此，</span><span lang="EN-US">B2B</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">电子商务亦然。</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><span lang="EN-US"><o:p> </o:p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">多年来，综合搜索引擎为网络信息的检索筛选排列，起到不可替代的作用，给网民提供了极大的便利。如何在渺无边际的信息资讯海洋中找到自己想要的结果，这个问题的答案由早期门户网站“冲浪”上诠释，到现在只需在</span><span lang="EN-US">GOOGLE</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、百度等搜索引擎框上食指轻按，网民的搜索习惯几乎全部转移到搜索引擎的使用上来了。</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><span lang="EN-US"><o:p> </o:p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">随着电子商务作为企业信息化最重要的构成部分，</span><span lang="EN-US">B2B</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">电子商务成了企业与企业展开业务、衔接业务关系卓有成效的一种重要工具与方式之后，</span><span lang="EN-US">B2B</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">电子商务位列搜索竞价排名推广同等位置，甚至是有过之而无不及。所有中小企业，在今天或者明天都将会走向电子商务之旅，这必定是企业信息化大力普及后长存的趋势。专门针对</span><span lang="EN-US">B2B</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">电子商务的商贸搜索引擎，将会在</span><span lang="EN-US">B2B</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">电子商务应用中越来越受到重视。</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><span lang="EN-US"><o:p> </o:p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">在当今搜索引擎领域上，综合搜索巨头在大量接入关键字竞价排名业务后，业绩迅速飙升。但是，大量含有直接销售目的的关键词介入，难免会影响到综合搜索结果的客观公正性。据称，这也是淘宝网主动切断百度搜索提供的流量主要原因。另外一方面，基于这种原因，综合搜索很难垄断整个搜索业务资源。业内人士指出：在各个领域内，垂直性搜索的出现即是资本市场的必然，也是网民多样性选择的一种趋势。像如今已不鲜见的垂直搜索：搜房网、地图网、“</span><span lang="EN-US">B2B+</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">搜索”一呼百应等等。</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><span lang="EN-US"><o:p> </o:p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">在</span><span lang="EN-US">B2B</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">商贸搜索阵营，专业</span><span lang="EN-US">B2B</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">商贸搜索引擎一呼百应（</span><span lang="EN-US">www.youboy.com</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">）负责人戴森对此这么理解：就像早期百度把搜狐、新浪等门户网的搜索频道独立出来，发展成专业搜索门户一样。一呼百应要做的事就是顺应这种大趋势，把阿里巴巴等</span><span lang="EN-US">B2B</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">综合网站的搜索频道独立出来，使</span><span lang="EN-US">B2B</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">商贸搜索用户有一个简单、专业的垂直搜索。</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><span lang="EN-US"><o:p> </o:p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">据了解，尽管像阿里巴巴等</span><span lang="EN-US">B2B</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">综合网站，抢先聚集了大量的中小企业用户，目前人气也比较旺。但是，正像四大门户想方设法积累客户数一样，阿里巴巴也依然要为日后信息的源源不断的接入而操心。就是淘宝网如今占据着</span><span lang="EN-US">C2C80%</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">以上的市场，但面对挟搜索巨大威力的百度，其正日夜赶制即将上线的</span><span lang="EN-US">C2C</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">交易平台；在淘宝网堵塞百度搜索之流量活水源泉之后，能否保持中国</span><span lang="EN-US">C2C</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">领域绝对的霸主地位，实在有待观察。</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><span lang="EN-US"><o:p> </o:p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">而一呼百应作为专业</span><span lang="EN-US">B2B</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">商贸搜索在</span><span lang="EN-US">04</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年进入市场，在垂直搜索领域保持着技术领先。不过由于早几年正是</span><span lang="EN-US">B2B</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">综合网站大行其道时候，而垂直搜索市场不成熟，发展一度遭受坎坷。自</span><span lang="EN-US">2007</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年来，大量垂直搜索网站如雨后春笋般冒出。</span><span lang="EN-US">B2B</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">垂直搜索领域开始出现春意，市场在召唤。一呼百应蓄积已久，</span><span lang="EN-US">2008</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年正在如期暴发。</span></p>页:
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